A Consumers Buyer Behaviour Is Influenced By Four Major Factors; Cultu

A Consumers Buyer Behaviour Is Influenced By Four examine Factors; Cultu A consumers buyer behaviour is influenced by four major(ip) factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although much of these factors toilette non be directly controlled by marketers, understanding of their impact is prerequisite as marketing mix strategies can be certain to appeal to the preferences of the target market. When purchasing any product, a consumer goes through and through a decision process.

This process consists of up to atomic number 23 stages; fuss recognition, information search, evaluation of alternatives, bargain for decision and post purchase behavior. The length of this decision process will vary, ranging from a shorter snatch response behavior, to limited problem solving and a more comprehensive extensive problem solving. A consumer may not act in isolation in the purchase, merely or else may be influenced by any of several(prenominal) peopl...If you want to get a full essay, order it on our website: BestEssayCheap.com

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