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3 Reasons Why Mass Customization is the Future of Consumer Products Posted: 03/21/2012 5:25 pm React Inspiring grasping Typical S cary Outrageous Amazing Innovative pestiferous Read more Consumer Products , Customized Products , Mass Customization , Mass Customization bowel purport , Mass Customization Products , Starbucks , Starbucks Customization ,Business News ------------------------------------------------- SHARE THIS STORY 7 23 7 Get Business Alerts  Sign Up train this story Consumers expect it their way. In the era of Facebook stalking and self-aggrandizement, consumers moot products as another form of expressing their uniqueness. Below be 3 trends that be in possession of contributed to the mass customization movement. 1. Every customer Is Their Own Market Since the late 80s legion(predicate) consumers bind desired products that see their exact needs. No lengthy does one size concord all. Customers expect it their w ay and argon willing to pay for it. creator Joseph Pine II, states that all(prenominal) customer is his own market. In 1918 one-half of all the cars in the unify States were Models Ts; most of which were painted opprobrious thanks to Henry Fords judgment that any customer nominate have a car painted any falsify that he wants so wide as it is black.

Now, there are over a trillion variations of automobiles available to the U.S. consumer. As the produce press has been disrupted by low-cost models, manufacturing will be disrupted by low-cost models which include customer-design at every step of the product su ppuration cycle. The heterogeneity of consu! mer needs has expand and offers brands a tremendous opportunity. frank Piller, one of the leading donnish researchers asserts that mass customization is profiting from exploiting heterogeneity crosswise customers needs. Numerous companies from start-ups to established organizations have profited from this heterogeneity. Upstarts such as Zazzle (est. $135MM/ division revenue), and Cafepress ($175MM/year revenue) provide...If you want to set out a full essay, localise it on our website: BestEssayCheap.com

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