How did Kodak change its strategy to respond to the opportunities and threats in the photographic imaging market

3. - How did Kodak change its strategy to respond to the opportunities and threats in the photographic tomography market? In the beginning the strategy followed by Kodak collectible to a cutting and a big market of the preserve tomography in paper the photography was: mass mathematical product to take down production constitutes; maintaining the lead in technological ontogenesis; extensive product advertising; and the knowledge of a transnational business to exploit the world market. on virtually(prenominal) years the caller-out operated in monopoly, with a lot of investment funds to growth and to unite the position, but the high cost, a adamantine structure do it to adapt to a low cost policy and new products such as the simple to wont 35mm camera or the instant photography, photographic laboratories and new products to recording images. Despite of the more truculent environment the chief decision maker Colby Chandler changed the strategy of Kodak in scoreing to increase the competitiveness and to take some opportunities of the market. The caller-up focus in 4 in operation(p) groups: image, breeding systems, health and chemical. In the imaging group the idea was to extend some necessities in the photographic market, create new and unwrap products, and improve its position in the film processing market. So, the company had to reduce costs once more and bought some companies (Texas-Based, trick Photo Inc.

) and formed ventures to create products with the flesh of Kodak (i.e. Matsushita or Chinon). alike it was needed to increase the amount in publicity to fence with other brands such as Fuji. The strategies o! f Kodak in the other operating groups were basically to acquire companies in order to diversificate the business. That was possible because Kodak has been the attracter in the photography market for many years, this capability do that was able to pay s in 1985 for... If you want to raise up a full essay, order it on our website: BestEssayCheap.com

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