Disney Case

Recommended Strategies and Objectives The recommended strategies for the Walt Disney Company ar composed of initiatives on two unwrap fronts. First SBUs must(prenominal) embrace to strengthen operations by identifying new opportunities in the current tar describe markets. This recommendation lies squ bely in the skill set of management and there are several examples of innovation that dupe already been implemented. Such examples allow in the investment in video on need technology with Cox Communications and the new attractions that are existence plotted for the theme parks. However, the most striking example of sophisticated ideas is Disneys real estate venture that takes their magic to a unscathed new level. In this case, Disney winningly DISNEY CASE ANALYSIS11 leveraged its incredible stigma recognition in the real estate market by creating communities with their image marketing theme coupled with their ticking, and consequentially adding account value to the consumer. The initial phase of this project was a success, exchange oer 6,000 homes at a premium, and further communities are nowadays in the works (Reso, 2010). This type of innovative leveraging of the Disney brand represents the succor strategy recommendation.

Their endeavors into new markets, both in and extinct of the SBU structure, must maintain Disneys values and be richly compatible with either their entertainment niche or up to now perhaps along the in haveational divisions. Another example that falls in spite of appearance the traditionalistic SBU structure with regards to growth thro ugh acquisition that has turn up successful! is Disneys acquisition of Pixar Entertainment (La Monica, 2006). This move was completely in line with Disneys strong roots in life story and not only acted to benefit that exclusive SBU, but also strengthened the brand as a whole. Also, they now have veteran innovator in the form of Steve Jobs on the board since Jobs was the CEO of Pixar. Strategy Implementation For 2008, to continue its growth ambitions,...If you want to get a full essay, ordination it on our website: BestEssayCheap.com

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