Marketing Myopia - 785 Words

Article: Levitt, T. (1960) â€Å"Marketing Myopia†, Harvard Business Review, July-August, 1960 Marketing myopia is a term coined by Theodore Levitt. The fundamental concept to take from marketing myopia is that a business will survive and perform better if it focuses on satisfying customer needs rather than selling specific products. Rather than defining the company and its products to respond to the customers’ needs and wants, this is a short-sighted, inward, myopic marketing approach focusing on the company’s needs. The failure to see and adjust to the rapid market changes is typically the unfortunate results. The core principle of marketing such as marketing concept, marketing or customer orientation and satisfying customers †¦show more content†¦But human tend to be overconfident most of the time, this is how they put themselves in danger. People once thought Kerosene light was irreplaceable but ended up it has been replaced by incandescent lamp. We believe that innovation most often occurs when a competitor correctly Page 1 anticipates the customer’s next need, often from outside the industry.In additional, failure of the business delivered by the perception on the self-deceiving cycle in the market by the management, in another words to be succeed in business, they have to be open minded and receive feedback from consumers and industries. Population mythis where organization believes in expanding in population will generate more profit due to consumers are multiplying andbuying moreproducts or services. It may true in some industries but not all and it can create negative feedback such as no competitive substitute and creativity or imaginations of the products. Levitt gives examples, in such as industry petroleum, automobiles and electronics tied too closely their current success, too slow to emerge from selfcongratulation. Marketing myopia occurs when business leaders assume an audience for their products will forever grow, that competitors will forever fail. In high demand of consumer and industry it’s contribute to mass production. Thephenomenon causes the industry to produce at a maximum capacity.Show MoreRelatedMarketing Myopia1487 Words   |  6 PagesAbstract The article, â€Å"Marketing Myopia† written by Theodore Levitt, illustrates how businesses interact in their particular industry’s life cycles of growth, maturity and decline. One of the primary focal points of the article is that businesses must know their industry in regards to satisfying their specific customer’s needs. Identifying customer needs and meeting them, allows for continued growth of the company and industry. Recognizing the necessity to satisfy customer’s needs rather thanRead MoreMarketing Myopia955 Words   |  4 Pagesâ€Å"Selling and marketing are antithetical rather than synonymous or even complementary. There will always be, one can assume, a need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.† (Drucker 1973, pp.64-65) In the early years of the ‘70s era, Drucker was one of the first educators and authors who identify marketing as a way to understand customers’Read MoreMarketing Myopia1265 Words   |  6 PagesMarketing Myopia What is Marketing Myopia? Marketing Myopia is the short-sighted approach of management of focusing on a particular product and not identifying the correct industry the organization is in. (Levitt, 1975) In essence it implies that organizations should not define their business based on their products and should attempt to identify the business based on customer centric evidence. Organizations need to focus on customer wants and use customer centric evidence forming strategicRead MoreMarketing Myopia Of Noki Marketing929 Words   |  4 PagesMarketing Myopia of NOKIA Contents Introduction 3 Back ground of Nokia 3 Marketing Myopia 3 New Marketing Myopia 4 Bibliography 5 Introduction Nokia was the most famous mobile phone manufacture around the world. Its slogan technology connecting people has been rooted in consumers mind deeply. However Nokia had faced a huge market lost once the smart phone published. The report is about the marketing myopia analyse of Nokia. Back ground of Nokia Nokia CorporationRead MoreThe New Marketing Myopia7296 Words   |  30 PagesSocial Innovation Centre The New Marketing Myopia _______________ N. Craig SMITH Minette E. DRUMWRIGHT Mary C. GENTILE 2009/08/ISIC Electronic copy available at: http://ssrn.com/abstract=1336886 The New Marketing Myopia by N. Craig Smith* Minette E. Drumwright ** and Mary C. Gentile *** forthcoming in the Journal of Public Policy Marketing This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract=1336886 Read MoreEssay about Marketing Myopia779 Words   |  4 Pagesï » ¿Marketing Myopia:   Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products. The mistake of paying more attention to products a company offers than to the benefits and experiences produced by these products. The term marketing myopia was first expressed in a famous article of the same name written by  Theodore Levitt  for the  Harvard Business Review  in 1960. In Marketing Myopia, Levitt argued that manyRead MoreLiterature Review on Marketing Myopia2738 Words   |  11 PagesArticle 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3: Beyond Marketing Myopia: The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to Marketing Myopia 7 Article 6: Global Marketing Myopia 8 Article 7: Editorial: Marketing Myopia 9 Article 8: Extending the marketing myopia concept to promote strategic agility 10 Article 9: The New Marketing Myopia 11 Article 10:Read MoreMarketing Myopia, By Theodore Levitt1348 Words   |  6 PagesMarketing Myopia Analysis â€Å"Marketing Myopia†, by Theodore Levitt is one of Harvard Business Review’s most profound articles ever published, having won the McKinsey Award in 1960. The title of the article hints what it suggests, a short-sighted approach to marketing. Levitt, whom has witnessed the rise of three industries: petroleum, automobiles and electronics, analyzes and comments on businesses’ failures, partly due to a misguided focus. Business, in essence is to establish an entity in which profitRead MoreAnalysis Of Theodore Levitts Marketing Myopia 1341 Words   |  6 PagesIn Theodore Levitt’s article â€Å"Marketing Myopia†, he defines that marketing should focus on customer oriented instead of product oriented. He had introduced a famous question, â€Å"What business are you really in?† Many times, people misidentify the industry they are in. For example, Levitt uses the examples of railroad business, Hollywood, oil company, and many other examples to teach us that oriented management can keep a growth industry growing. Although â€Å"product orientation is unquestioned† for manyRead MoreAnalysis Of Theodore Levitt s Marketing Myopia744 Words   |  3 PagesTheodore Levitt s original 1960 Harvard Business Review in 1960 Marketing Myopia addressed shortsighted in management, industry is a customer satisfying business and not a goods producing business (Levitte, 1960). The core meaning behind Levitt s Marketing Myopia is Levitt (2008), Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others that are thought of as seasoned growth industries have

The 2nd Amendment Free Essays

Most people would link violence and crime problems with gun control in America. The debate that Americans face today is the freedom the Second Amendment gives citizens and whether or not the country should repeal it. While some people feel that repealing it should solve the problem, others believe that it is one of the most important basic freedoms we have as Americans. We will write a custom essay sample on The 2nd Amendment or any similar topic only for you Order Now Federal gun control laws are unconstitutional, and I believe the Second Amendment is both an individual and state right.The second amendment states: â€Å"A well regulated Militia, being necessary to the security of a Free State, the right of the people to keep and bear Arms, shall not be infringed† (The United States Constitution). Most gun control supporters will claim that this was written during a time when militias were needed during the war with the British and that we now have the U. S. Military to protect us. These people who fight against the Second Amendment do not understand that we will always have enemies.When a citizen is attacked or robbed, the first reaction is to call the police. Why, because police officers have guns! According to the International Association of Chiefs of Police, there are only 1. 8 full time police officers to protect 25,000 to 49,000 citizens (â€Å"Police Officers to Population Ration†2010). It seems almost impossible for one or two police officers to protect that many citizens, and I personally would rather use my right to protect myself until a police officer arrives. The Stanford Encyclopedia of Philosophy says that â€Å"John Locke (b. 632, d. 1704) was a British philosopher†, he was very successful in government and much of our country was built around his ideas. He believed that a free person should be allowed to protect himself and his property. If the Second Amendment is repealed then this would take away our basic human rights that our country was founded upon. I believe most people that support gun control do not understand why we need to protect ourselves, law enforcement officials are only able to react if they witness a crime or a citizen informs them of a crime being committed.The National Rifle Association is an interest group that supports our right to bear arms. They have been around for over a century and continue to lobby in Congress to help protect our Second Amendment. They currently have 4. 3 million members that support the Second Amendment and other groups that educate citizens on gun safety. This group has made a tremendous difference on how our government and society views gun control and is probably the biggest reason we still have our right to bear arms. (www. nraila. org) The majority of gun crimes are committed with handguns and assault riffles. Assault riffles should be banned from retail all together, and there should be a more detailed process when purchasing handguns. The Brady Handgun Violence Prevention Act requires purchasers to complete a background check and a five day waiting period before they are allowed to purchase a gun. This seems to help so that we aren’t putting guns into criminal’s hands straight from the store, but it is not an overall solution. (www. nraila. org) The supporters of gun control want our government to eliminate the sales of guns to the public. This will make a tremendous difference as far as gun crimes are concerned. Kids and teenagers would no longer be exposed to guns inside the households and this will prevent these kids and teens from making bad uneducated decisions. As long as the Second Amendment is still in effect, there are other things I believe that gun control groups could place more focus on to help teens in an effort to stop gun violence. I grew up in a family of hunters, I began shooting hunting rifles at age seven, and I have never committed any sort of crime. I was educated at a very young age on how to handle a gun and the dangers that could come from it.Most kids today were not raised like I was and this where parents and mentors can make a difference. More steps should be taken to educate kids at an early age before they are influenced by things such as television, movies, and the inappropriate music. (www. med. umich. edu) Today’s popular culture is one of the reasons we have seen violence rates rise. Parents and guardians have come to rely on television and video games to entertain there children. They are unaware of the types of games kids play, and the types of people there kids are hanging out with.When my dad was a kid in the 1950s, he said that disputes between kids were handled by fighting, and that guns and other means of violence were considered unfair and unmanly. What happened to these times? Crimes and robberies will continue to happen even if we eliminate our right to bear arms. The black market will always be around and criminals will stop at nothing to get what they want. I believe that we can prevent much of this by creating more community watch groups, understanding and educating our communities on the effects of violence, and enforcing stricter laws for purchasing and carrying handguns.As humans we need to protect ourselves, and many of us still rely on hunting rifles to feed our families. If you take that away, then we are defenseless and can no longer consider this a free country to live in. In today’s scary world, criminals go to extreme measures to hurt others, these people will find new ways if we took guns from there hands. I feel like I would not be able to protect my wife and two year old daughter if someone approached me with a gun, this is something that every man should be able to do.I know if my right to bear arms was taken from me, it would hard for me to give up my guns that I use for hunting and protection. It is easy to look at the bad things that can come from owning a gun instead of the good things. People today get so one track minded and do not understand that there is history, sportsmanship, beauty, and pride in owning a gun. Let’s put focus as individuals and groups towards fighting crime instead of fighting guns and I believe that our country will then see a difference. Remember, it’s not the gun that kills people, it is the person who pulls the trigger. How to cite The 2nd Amendment, Papers

Types of Employees-Free-Samples for Students-Myassignmenthelp.com

Question: Discuss the Pros and Cons of Increasing Casual and Contract Employees versus Permanent Employees. Answer: Introduction: This assessment is based on the employment process. This includes certain terms like casual employees, contract employees and permanent employees. There has been a discussion upon the advantages and disadvantages of these terms. Casual employee: Casual employees are those kinds of workers that are irregular in nature (Correa?Velez, Barnett and Gifford 2015). There are some disadvantages that a casual employee has to face in the working sector. They are as follows: The casual workers do not get any benefit regarding holiday pay or sick pay. There is no guarantee regarding the job terms of the casual employees. On the other hand they got certain benefits, like they are entitled to get 25% extra loading benefit. They are eligible to get workers compensation. They are protected by anti-discrimination laws. Sometimes, the casual employees are also get service if they are constant during working hours. Contract employee: These employees are appointed for some particular task and the task is based on some contracts. There are two types of contract employees- independent contractor and sub-contractor. The advantages are that the contractors are apply their own method in working place. They can have the option to delegate their power to others with a view to achieve their tasks. Permanent employee: The permanent employees are those who enjoy their post on permanent basis. The payment of the permanent employees is regulated by the provision of Fair Work Act, 2009 (Aitken 2014). Advantages of permanent employees are they are enjoying the ordinary working hours that are based on the National Employment Standards. They are entitled to get leaves like annual leave, personal leave, and parental leave along with other benefits. References: Aitken, P., 2014. Equal Remuneration Under the Fair Work Act 2009. Correa?Velez, I., Barnett, A.G. and Gifford, S., 2015. Working for a better life: Longitudinal evidence on the predictors of employment among recently arrived refugee migrant men living in Australia. International Migration, 53(2), pp.321-337

Oxygen Essays - Chemical Elements, Industrial Gases,

Oxygen Oxygen is one of the 92 known elements. An element is a substance that cannot be decomposed into a simpler substance by any simple means. Each of the 92 naturally occurring elements are therefore one of the fundamental materials from which everything in the Universe is made. The History of Oxygen On August 1,1774, Joseph Priestley examined the effect of intense heat on mercuric oxide. He noted that an air or gas was readily expelled from the specimen. To his surprise a candle burned in this with a remarkably vigorous flame. He called this new substance dephlogisticated air, in terms of the current chemical theory of combustion. On a visit to Paris in 1775 he related his discovery directly to Antoine Lavoisier. Immediately Lavoisier checked the results by accurate experiments and found that Priestley's dephlogisticated air actually combined with metals and other substances. Since some of the compounds he formed produced acids he regarded the dephlogisticated air as a acidifying principle and called it oxygen, derived from the Greek words for ?sour? and ?I Produce?. From his experiments Lavoisier recognized that air was composed of two main constituents: vital air or oxygen and azote (Greek for lifeless-now called nitrogen) which would not support life or combustion. From these facts Lavoisier developed the modern theory of combustion, and thus laid the foundation of modern chemistry. Forms of Oxygen Oxygen comes in a variety of forms. One of the more deadly forms of Oxygen is Ozone, O3. Ozone (O3), named for the Greek word for smell, is a poisonous, colorless and tasteless gas with a distinctive strong smell. Molecules of ozone are probably the source of the smell that can be detected close to working electrical equipment such as motors and TVs. If a vehicle with a catalytic converter is started cold, ozone can be detected in the exhaust fumes. Most ozone is found high in the atmosphere in a region of the stratosphere called the ozone layer. Here ozone performs a vital life-protecting role, absorbing the ultraviolet rays of the sun that would be harmful to both plant and animal life. Ozone is usually prepared by passing a silent electric discharge through oxygen. Because of its powerful oxidizing properties ozone is widely used for sterilizing water and for air purification. It also is applied in organic chemistry in ozonolysis, which is the reaction of ozone with unsaturated compounds such as the hydrocarbon ethylene. Oxides are a large and important class of chemical compounds in which oxygen is combined with another element. Nearly all the elements form oxides, which vary in properties according to their composition. Metal oxides are crystalline solids that contain a metal cation and the oxide anion, O-2. They typically react with water to form bases or with acids to form salts. Calcium oxide (CaO), for example, reacts with water to form calcium hydroxide [Ca(OH2)], a strong base, and with hydrochloric acid to form calcium carbonate (CaCl2), a salt. Nonmetals oxides are volatile compounds in which the oxygen atoms are linked covalently to the nonmetal atom. They react with water to form acids or with bases to form salts. Thus, sulfur trioxide (SO3) reacts with water to form sulfuric acid (H2SO4), a strong acid, and with sodium hydroxide to form sodium sulfate (Na2SO4), a salt. Amphoteric oxides contain oxygen along with cations such as aluminum, tin, or zinc; they may combine with either acids or bases to form salts. Aluminum oxide (Al2O3), for example, reacts with hydrochloric acid to form aluminum chloride (AlCl3) and with sodium hydroxide to form Sodium Aluminate (NaAlO2). Certain organic compounds react with oxygen or other oxidizing agents to produce substances called oxides. Thus, amines, phosphines, and sulfides form amine oxides, phosphine oxides, and sulfoxides, respectively, in which the oxygen atom is covalently bonded to the nitrogen, phosphorus, or sulfur atom. The so-called olefin oxides are cyclic ethers. Another place where oxygen is found is the atmosphere. The Atmosphere surrounding the earth is a mechanical mixture of gases. The most important of these gases are oxygen, nitrogen, and carbon dioxide. The relative proportions of these gases in the atmosphere are found to be remarkably constant. Oxygen is essential to life. It is odorless, colorless, tasteless, and slightly heavier than air. The

Free Essays on Iphigenia

Iphigenia was the eldest daughter of Clytemnestra and Agamemnon. When in Aulis, Agememnon killed a stag in a grove sacred to Artemis. Angered, Artemis stopped the winds so that the Greek fleet could not sail to Troy. The only way the Greek fleet would sail was if Iphigenia was sacrificed. Agamemnon at first adamantly refused, but, under pressure, Agamemnon slowly gave in and he agreed to the sacrifice. Agamemnon told Clytemnestra and Iphigenia that the great Achilles wished to marry Iphigenia. Upon hearing this news, Clytemnestra immediately brought Iphigenia to Aulis where she was to be wed. Little did they know, Agamemnon was lying to them about the wedding and the true reason he brought her to Aulis was to sacrifice her for what he had done. Soon after her death, the Greeks set of to Troy to fight the Trojans. She was the first person to have her life flipped upside down because of the Trojan War and it was her death which allowed the Greek fleet to set sail for Troy. When Agamemn on returned from the war, Clytemnestra killed him for lying and tricking her and Iphigenia.... Free Essays on Iphigenia Free Essays on Iphigenia Iphigenia was the eldest daughter of Clytemnestra and Agamemnon. When in Aulis, Agememnon killed a stag in a grove sacred to Artemis. Angered, Artemis stopped the winds so that the Greek fleet could not sail to Troy. The only way the Greek fleet would sail was if Iphigenia was sacrificed. Agamemnon at first adamantly refused, but, under pressure, Agamemnon slowly gave in and he agreed to the sacrifice. Agamemnon told Clytemnestra and Iphigenia that the great Achilles wished to marry Iphigenia. Upon hearing this news, Clytemnestra immediately brought Iphigenia to Aulis where she was to be wed. Little did they know, Agamemnon was lying to them about the wedding and the true reason he brought her to Aulis was to sacrifice her for what he had done. Soon after her death, the Greeks set of to Troy to fight the Trojans. She was the first person to have her life flipped upside down because of the Trojan War and it was her death which allowed the Greek fleet to set sail for Troy. When Agamemn on returned from the war, Clytemnestra killed him for lying and tricking her and Iphigenia....

Use of Technology and Social Media in Preaching Assignment

Use of Technology and Social Media in Preaching - Assignment Example Use of Technology and Social Media in Preaching Preachers and listeners hold and express doctrines of the Spirit with huge disparities. However, the absence of the power of God reduces the delivery of the sermon to a sad repeat. Preaching is also description and address. In a properly understood narration, the story of Jesus must carry and express word of address to listeners. Preaching is done intentionally to he listeners and as such the indicative mood carries the importance in its bosom. Likewise, speaking that takes to the hearers but does not possess content of faith is not preaching. Finally preaching is both private and public. It is private in the sense that the process of preparation creates a strong sense of ownership to the preacher (Johnston 2011, 108). In his book, Giving Blood, The Art and Craft of Interactive Preaching, Leonard Sweet’s fundamental questions addresses the kind of communication style best reverberates in a social and technological world. This social world is depicted by platforms of Twitter, G oogle, ipads/phones and Facebook best abbreviated as TGiF. Sweet takes a thorough analysis and tries to find out whether this communication mode is deductive, inductive, and abductive or is just something else. For instance, Twitter handle offers an avenue for better discipleship and offers a platform for ministry. Important to note about twitter is the categorical principle of followership because it fundamentally involves who you are following and who your followers are. This social platform is a constant reminder that every happening does not entirely depend on leadership but rather on followership. Followership involves two orientations namely: who am I following and who is following me. Just like apostle Paul said, â€Å"Follow me as I follow Christ†, twitter provides an avenue where one constantly reframes himself. This reframing is especially geared towards conforming to acts performed by Jesus including being gracious, forgiving, loving and acting as a discipler who h elps his flock (Sweet 2008, 157). Social platforms offer great quotes that have an impact on a multitude of crowds. An analogy is depicted that if one is unable to say a statement in everyday’s words, then probably he or she does not comprehend it. As such, the platforms provide unique channels where one is able to eloquently state the message that reaches out. The gospel is expressed with immediacy and terseness on a number of teachings that Christ advocated or. Social network sites basically involve the simple stuff every common human being is able to connect with even at personal levels. Social media offers a common ground for global undertakings throughout the world and even in churches and parishes across the world. Through the social media, questions on whether the listeners or partakers of the message connect with the global community are addressed. Additionally, under common global concern, the listeners of the messages are encouraged to act as mirrors to others and l ead by example. It is also through the social sites that a preacher may find social solitude. By this a preacher is shut off his undertakings while simultaneously giving back to the society without hiding. Therefore, Sweet advocates for the use of social media in preaching and this is in tandem with the above mentioned reasons (Sweet 2008, 136). Another great piece of work by Leonard Sweet is the book Viral: How Social Networking Is Poised to Ignite Revival by Leonard Sweet. This book equally plays a fundamental role in addressing the role

The ground truth Essay Example | Topics and Well Written Essays - 500 words

The ground truth - Essay Example military and what they experience when posted in Iraq. Most of their concentration is about their experiences beforehand, during the time they were there, and what they had to deal with afterwards. These regular men as well as women go through vigorous and intense training to ensure that they are fit for the battle ahead. Some ideas such as desensitization and depersonalization come up during their interviews that were part of the training. Their experience in Iraq opened them up to a whole new world as they struggled to stay alive, keep trust between each other, guard themselves against enemies in an alien land and at the back of their heads, maintain the idea that they have their families back at home waiting for their return. The dreadful war in Iraq, portrayed with brutal honesty in the movie, is a run-up for the yet more thought-provoking battles that soldiers go through after they return from their missions. As these skirmishes developed, every soldier turned out to be a special type of protagonist and hero in his or her own way, witnessing the bloody massacres of the war, covering for each other and backing the other veterans. This gave them courage and the opportunity to not only fight with the gun, but also practicing to bravely apply the most dominant weapon in all battles, the truth. In the movie, the adversities of battle, the reality that life is short and can be ended within a nick of time. The return to their motherland is the most crucial part of the movie because the soldiers develop Post Traumatic Stress Disorder as they experience both emotional and psychological torture that they have to grapple with to return to their normal lives. Most soldiers come back home with physical injuries, mainly from bullet wounds and explosions but they feel that the battle is not over for them as their lives have taken a twisted turn in the name of being patriotic. Just one vital factor could